London to Brighton EV Rally 25th June.

I'm thinking of doing this? Anyone going or fancy going?

A Standard Ticket is £60.00

Enter the Rally!

Seems a tad expensive as can drive London to Brighton and park up anytime really.
Not sure what it's all about really at that price or am I missing something ?

Rally Entry: Bronze​

£50.00+£10.00 VAT
Rally Entry: Bronze price: £50.00

Ticket includes: *Entry for one vehicle *A space at the event 'EVillage' to show off your vehicle after the rally * 2 TICKETS FOR THE AWARDS CEREMONY + AFTER PARTY AT ELM HOUSE, UNIVERSITY OF BRIGHTON