chery

Chery Automobile Co. Ltd., trading as Chery (Chinese: 奇瑞; pinyin: Chery), is a Chinese automobile manufacturer owned by Chery Holding Group Co., Ltd. Founded in 1997, it is currently the fourth largest automobile manufacturer group in China, with 2,603,916 vehicles sold in 2024. The company is headquartered in Wuhu, Anhui, China; and currently under the ownership of the Wuhu municipal government.
Chery was founded in 1997 by government officials of Wuhu, who appointed Yin Tongyue, the current chairman, as the company's first technical director. Chery launched its first car called the Fengyun in 1999, using a licensed SEAT chassis. During its early years, Chery utilized technologies from other manufacturers; some were licensed and others were acquired by reverse engineering. This practice led to a lawsuit in 2003 filed by General Motors alleging that Chery had copied the design of one of its cars. Chery has since developed and improved its technologies. Since 2006, Chery has produced its engines branded as ACTECO, which it also sells to other manufacturers.
The company started exporting cars from China in 2001, ahead of other Chinese manufacturers and has been the top exporter of Chinese brand passenger vehicles since 2003. The company exported 269,154 vehicles in 2021, 451,337 vehicles in 2022, and 937,148 vehicles in 2023, accounting for 52 percent of its overall sales. Chery invests more heavily in overseas markets than other Chinese manufacturers, and many of its vehicles are assembled outside China using complete or semi-complete knock-down kits. In 2024, Chery Holding Group made its debut on the Fortune Global 500 list, securing the 385th position with a revenue of $39.0917 billion.

Chery adopts a multi-brand strategy by establishing many car brands for different purposes. As of 2024, the company has nine active brands, including the main Chery brand (with Chery Fulwin and Chery New Energy sub-brands for plug-in hybrid and electric cars respectively), Exeed and Lepas for premium vehicles, Luxeed as a collaborative electric car brand with Huawei, Jetour that focuses on SUVs, iCar/iCaur for electric SUVs, Karry for commercial vehicles, and Omoda, Jaecoo, Exlantix, and Aiqar for export markets. The company also operates a joint venture with JLR since 2012 called Chery Jaguar Land Rover to produce Jaguar and Land Rover vehicles in China.

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