cherished plate

A vanity plate is a special type of vehicle registration plate on an automobile or other vehicle. The owner of the vehicle pays extra money to have their own choice of numbers or letters, usually portraying a recognizable phrase, slogan, or abbreviation, on their plate. Sales of vanity plates are often a significant source of revenue for North American provincial and state licensing agencies. In some jurisdictions, such as British Columbia, vanity plates have a different color scheme and design.

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