styling

Coke bottle styling is an automotive body design with a narrow center surrounded by flaring fenders. This design element bears a general resemblance to a Coca-Cola classic glass contour bottle design, and was inspired by the tapering middle fuselage of contemporary fighter jets. Industrial designer Raymond Loewy, who in 1955 had re-designed the actual Coke bottle as well, introduced it on the radical 1962 Studebaker Avanti gran turismo.

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