I have to agree totally with the comments made by
@ging353 .
MG only appear to be willing to apply and therefore pay the dealers to install the latest software updates, to cars that are reporting issues that could be linked to either issues caused by “Buggy” software, or issues reported by customers related to achieving anything close to the expected range from their cars.
These issues ( if left unresolved on a badly affected car ) COULD invoke a future HV battery claim that MG would like to badly avoid.
Given that MG must be fully aware that a LOT of their dealerships are just really not up to speed and ready to cope with dealing with, and therefore rectifying, issues on the whole EV software side of things.
Asking SOME of their inexperienced dealer Tech’s to deal with a flood of these cars, that require the upgrade in mass, is asking for trouble IMHO.
Better to “Drip Feed” a smaller number of cars and then deal with the cars that have been infected by installing their corrupted software.
With the smaller number of dealers that they KNOW they can trust to apply these sometimes complicated software update correctly, they are restricting / actively discouraging cars that are functioning correctly, from causing a avalanche of problems for the Tech team at MG to deal with.
I am no way supporting the lack of involvement or commitment by SOME dealers to in resolving customers EV problems.
But we have to remember that there has to be a large percentage of these newly appointed tech’s, that have absolutely no previous experience on working on electric cars.
They may have been a one week training course, but that’s about your lot !.
Dealers like the Chorley Group have gone through this steep learning curve by dealing with other early EV’s like the Nissan Leaf etc.
They have a almost ten year start on the other dealers, no wonder they have no problem attracting customers to their facility !.
There is a huge “Knock On” affect from being able to provide a good level of after sales service to customers.
Dealers who are able to to deal with their customers problems, will naturally receive the future sale and therefore service work of their next car.
Some dealers still don’t get it !.
The likely hood of customers reinvesting in the same brand of car, is heavy dependant on how the after sales people deal with issues on their present car.
Good or bad, after sales service has a massive influence on the decision of customer loyalty, in wishing to remain with that brand.
Anybody can sell a car to a customer, keeping them is the trick !.
A good company will have sold a number of cars to the same person over the years.
They continue to provide future revenue to that same dealer because they feel valued, pure and simple.
Important to remember that customers have a rapidly increasing number of EV’s manufactures now and retaining customer loyalty will be vital for long term growth and prosperity.