Cracking deals

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Good deal on a launch edition

1000028189.webp
 
Yes, for a private buyer, that's a good price. Note that the Launch Edition can be ordered for £43,500 brand new but it has to be registered to a company. The Performance is £39,800 and Long Range £35,300.
 
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Why should MG care about residual values?
If your supplier cuts prices overnight after you’ve purchased something it instantly devalues it. Doesn’t gain loyalty. Tells me it’s overpriced and profiteering. Am I likely to purchase from them again? No.

I’m lucky to be a company car driver. Whilst my lease now looks ridiculously expensive it’s not coming straight out of my pocket. But it’s a cost to the business that is poor value and ultimately makes the company I work for less profitable than it should be.
 
If your supplier cuts prices overnight after you’ve purchased something it instantly devalues it. Doesn’t gain loyalty. Tells me it’s overpriced and profiteering. Am I likely to purchase from them again? No.

I’m lucky to be a company car driver. Whilst my lease now looks ridiculously expensive it’s not coming straight out of my pocket. But it’s a cost to the business that is poor value and ultimately makes the company I work for less profitable than it should be.
This is not new from MG though you only have to look at previous models to see that this is common practice. It shouldn't come as a surprise that they massively discount their cars
 
All manufacturers do it. And as said above, why would MG give a stuff about residual values. Agree if you've paid a higher price, it's not nice. But that's just the way it is. Great for new car buyers, though. 🙂👍
 
If your supplier cuts prices overnight after you’ve purchased something it instantly devalues it. Doesn’t gain loyalty. Tells me it’s overpriced and profiteering. Am I likely to purchase from them again? No.

I’m lucky to be a company car driver. Whilst my lease now looks ridiculously expensive it’s not coming straight out of my pocket. But it’s a cost to the business that is poor value and ultimately makes the company I work for less profitable than it should be.
If you are a company driver, your company should have been able to obtain this deal. Apart from the initial batch of cars, which had already been built, this offer was available from the start.

What I don't understand is why, following the UK budget, MG doesn't drop the list prices to below £50K. It's crazy that all versions of the IM6 can be bought for well below the threshold but the list prices of two of the three are still above it.
 
Why are MG destroying residual values like this?
Price is based on supply and demand.

If MG want to have a limited edition product they have to keep them back.

But they want to sell more cars, so they are importing them even if there isn't demand.

These deals destroy the competition, who have to drop their prices (make a loss) or sell fewer (giving up market share).
 
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