Once it is comfortbale for me and passengers, it doesnt need to remain permanently on to remain comfortable
The heater in the car is very similar to using an electric fire in the house, its instant heat but when it’s turned off, the temperature will drop quickly.
There is no residual heat retained, like in an ICE car.
Getting the cabin up to a comfortable temperature, is when the heater is working flat out, holding that temperature when it is reached, is much easier.
So therefore turning it on & off maybe less efficient.
Having heated seats and steering wheel is a brilliant facility to have for almost instant heat, but if the air in the cabin is cold this does not make a comfortable place to be.
I guess you have to ask yourself this question?.
If I was driving a ICE car in this situation, would I have the heater on today ?.
If the answer is yes, then why should it be different, just because it’s an electric car ?.
When choosing an EV it’s import that you have a car that can meet your requirements in winter conditions, without making any compromises regarding heater use.
If you are constantly worried about the range of the car when driving in winter conditions and being comfortable in the cabin, then planning in more charging stops has to be strongly considered, or an EV with a bigger pack of course

.