Bam Bam
Prominent Member
- Joined
- Feb 6, 2024
- Messages
- 1,350
- Reaction score
- 1,319
- Points
- 449
- Location
- Oxfordshire, UK
- Driving
- MG4
Or more likely to compete with the legacy brands and make them look like bad value.They are probably selling them cheap to flood the market of people looking for a SUV EV to stop the new importers of SUVs (Jaecoo, Leapmotor, XPeng etc.) getting a foothold especially as they are available straight away.
Works well for consumers when businesses are fighting for market share, but it isn't good for the investors in the companies that lose a lot of money and possibly even have to give up. Western auto companies are essentially trading on brand value and association, like the British-owned mass car industry was trying to do in the 90s with Rover branding.