I have had the AEB come on once, but in the car's defence, there was a double decker bus on my side of the road which was overtaking some parked traffic. However, the emergency braking caught me by surprise, as I was still rolling forward at 15 to 20 mph and was brought to an abrupt standstill.
I guess the car's systems thought the bus was going to plough into us, although it was obvious to me (as a human ?) what the bus was doing and was no threat.
As you say, the emergency braking process is rather scary, and bus driver looked at me rather quizzically as he pulled back into his lane and passed me, because he probably thought I had slammed on the brakes. What really caught me out was the distance away that the bus was when the AEB activated, it must have been between 50 and 75 metres away!
Thankfully, the car has behaved itself ever since, and recently it had some sort of software update at the Dealer's, which has made it a joy to drive, and even the LKA is behaving itself, which before the update, it definitely wasn't.