The ‘BRAND NEW - IN STOCK’ is Auto Trader’s wording not ours. We have no control over it and can’t remove it.
For context, Auto Trader’s new car listing started life as a physical stock locator, designed to show what physical stock is on the ground and available to drive away today.
Clearly, this product is unviable today given nobody has any stock ready to drive away. Now it is used as a way to advertise what is available. Ie, MG ZS EV was unavailable to order for a few months, so many dealers took their adverts off.
I have asked AutoTrader to remove it several times given the annoyance it causes and phone calls we get asking why we’re saying the car is in stock if it isn’t, but it appears to fall on deaf ears.