At The end Of The PCP Contract

Yes... but the missing piece in the jigsaw puzzle is at what price the lease companies are buying the cars, in bulk, from the manufacturer for - something we'll never know for sure. Traditionally (I heard from friend in the industry) it has been in the 40 - 50% discount range. But if some lease companies are getting (say) a 60% or more discount in poor market conditions, then they'll still be able to make a profit.
I presume this is why shopping around for a good lease deal is a good idea and can be better value than a PCP. With PCP, they are financing your individual deal, whereas the lease companies can get discounts individuals can't. Of course the downside is probably the best lease deals are on in-stock models where you don't get to choose colour or spec.
 
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