1 They ain't "fines". They're invoices for some kind of contractual arrangement The Driver entered into.
2 Do not even
hint at the identity of the driver in any appeal (or request for help online -see later). You appeal as
The Keeper or
Registered Keeper as appropriate and you explain what
The Driver did. No "I' , "me", "the wife" or "the cats mother".
3 Visit the Private Parking and Clamping forums at
FightBack Forums (yes, I know private clamping has been illegal for over 10 years but that's what the page was called at the time).
4 Have a look at a few live cases to get a look and feel (ooer missus)
5 Create a new thread for your ticket, noting (2) above - some parking companies have waved printouts of forum posts in court.
Be warned, Pepipoo may well disappear into Internet limbo later this year as the people responsible for renewing the domain seem to have lost interest. There is, however, a new, direct replacement getting off the ground at
FreeTrafficLegalAdvice - Index so go and check that out too.
Whatever you do, don't go all FMOTL. That loses cases. These guys do tend to win (and will explain why if they think it's a no-hoper)