Absolutely you can do what you want as dealer if there is 100 long queue for your cars and you can't ship them fast enough
The problem arises, when some of the people in your "100 long" queue starts leaving the queue because next door there is no queue.
You will lose sales, and at some point so many people might leave your queue or not stand in it in the first place, that YOU will start having to many cars, compared to the length of the queue.
I just read an article with the largest used car sales website in Denmark, they say that a lot of tesla owners trying to sell their cars, have already slashed their prices.
Right now i can buy a Tesla Model Y that is 1½ years old and with reasonable miles for quite a bit less than a new MG ZS EV.
Yes, it's a used car, but on the other hand, it is not very old, it has not done a million miles, i can get it "now" and i will even have a nice bit of money in my pocket after i buy it.
Makes me atleast consider, if i would be better off, just getting that, instead of waiting for the ZS EV, that might, might not arrive in 7 months. I have been unable to get ANY kind of indication, even if MG is ahead of, or behind schedule with the deliveries, so the August 7 delivery date might already be unrealistic right now and i don't know it. We might get it sooner, but as the dealer said
"China tells us VERY little about production goals and if they will be able to deliver any cars at all, we are only told shortly before we get them, that we are getting this many cars this month"
OK so MGZS long range starts at £32 000 from a dealer that is in every major town that people know of. I think people underestimate how important it is to have garage close by. If my car breaks I can ho into office and discuss in person rather than argue with someone on different continent.
There is also huge difference between prices. I could get a car lian for my zs I would not be able to get one for £10 000 more. This is still big difference.
It doesn't mater if tesla is better when "computer says no" to your bank loan
I dont think the price difference is very large, atleast not in Denmark.
The MG ZS EV i ordered cost ~40.500 pounds, this is for the Long range with a range of 275 miles.
The ZS EV was chosen with a color that adds price, and a trailer hitch, and if i add the "same" color to the M3 and add a trailer hitch i get a range of 305 miles for ~45.500
So the price difference between the MG ZS EV and the Model 3 is £5000 and those 5000 gives me longer range, better charging options and charging speed and double the allowed load on the trailer hitch.
So the M3 is 9% more expensive than the ZS EV here.
That price gap is quite small to be honest.
At price parity yes people will pick tesla there is no doubt. But I am nor sure where are you all saying it being that. Quick Google shows it still at around £48 000 around £20 000 more than ZS am I missing something?
That's another point.
My closest "dealer" (Showroom actually, no workshop, just some guy in a shopping mall, display) is ~40 miles away, but the closest official MG repair shop that can do a service, and stamp my book with an MG certified stamp is 80 miles away.
My window lifter switch bank in the drivers door, malfunctioned, and i had to drive 160 miles roundtrip to get this fixed under warranty.
If i want to make sure my warranties work when i need them i need to take the car on this 160 mile roundtrip every year, which basically means i need to take a day off from work to have it serviced by MG.
Not sure how much your base Tesla 3’s are selling for over there, but they are the equivalent of 36,491 pounds plus govt road taxes (about $1000) here - if they are less than that, well done - if more, you’ve still got some fat on the table to carve out.
We dont have government grants, and even though EV's until a certain price is exempt from registration tax, you still need to add 25% VAT to any car sale.
The base price of a SR with no extra's is about £42.800
The price of the MG ZS EV i ordered, if i take away paint color and trailer hitch is £38.700