Thats what I see coming. I think trophy and trophy connect are actually the same car bar some software. An in the know dealer alluded to this and also that the dealer margin / mark up / available discount on the connect is much more than on the standard trophy. That is to say,that you are paying more for a software update than it actually costs
Miles has confirmed that a standard Trophy can not be upgraded to a Trophy IConnect at a latter date and that it is NOT just a simple software update to the car.
If you choose the standard Trophy ( which I have done ) it will NOT be equipped with the necessary hard wear required to support the extra features that the IConnect provides.
I did not believe that we required many of the features offered by the IConnect system and therefore saved the £500 outlay.
It will be interesting to see what happens now after the PICG has now increased the prices of the Trophy models.
In the U.K. we are the only people to be offered the three different models.
MG will find it difficult to now retrospectively readjust the price of the Trophy models to get below the threshold of the PICG grant.
The U.K. market has gone for naming the models either SE / Trophy / Trophy IConnect.
But elsewhere they have gone naming them as the same previous model as before.
Excite and Exclusive only.
MG could revert back to using Excite and Exclusive to match everybody else.
By renaming them, they could bring them back to the market under another pricing structure.
Therefore dropping the standard Trophy model and effectively offering either the Excite or Exclusive which WILL include the IConnect as a standard feature ?.
This just makes more sense than faffing about with three different models for the U.K. market.
So, anybody who has already ordered a standard Trophy will automatically receive the IConnect regardless.
IF they rename / review the pricing structure, then both standard Trophy and IConnect customers should benefit from this adjustment.
As long as these cars are not already built of course !.
It’s going to be interesting to see how, if at all, how MG are likely to react with the pricing structure.
Are they likely to stick or fold.
Do they leave the prices the same or do they readjust ?.
If they leave them the same, they have now narrowed the gap between other EV’s in that sector.
Price point is what has given them a massive edge / increase in sales this year over their competition.
The price increase caused by the reduction in the PICG has lost them that edge and customers will be distracted away from the brand because the gap has now reduced.
Target sales for next year HAD been predicted to double over 2021 great results.
But this target will need to be reviewed or the pricing structured looked into if they going to retain that pricing advantage over more and more EV’s entering the market place.
The MG ZS EV has some quirky items that folks have become to accept at the original price point, but the new face lift version HAS seen a price increase over the original model.
This is what most people expected I believe.
But you have to retain the strong price point, in order that makes it difficult for customers to be tempted away by order brands.
Let’s see what happens - if anything !.
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