I can also confirm I had my infotainment update done in less than 10 minutes from pen drive, I didn't even have to get out, tech jumped in beside me and he had it done while we were talking, Trophy from R33 to R46, done to address comms issues incl BT, car, I only had the car one week -and those issues were fixed.
If you read back through this thread you will see others report that occasionally updates have fixed one issue but have create new ones, the joys of software I guess (I fortunately didn't experience/notice this, but is possible reason why they don't update as a matter of course)
Additionally i had 3 modules updated recently while car was in getting replacement undertray, done to address issues I'd highlighted about the infamous LKA, and battery concerns I had due to poor range - didn't really notice improvements, though possibly LKA not quite as aggressive - I'm currently going through phases of leaving it on to see if me and the car can learn each other's habits ,
Bottom line (as often raised on this thread) is people have to raise issues with their dealer if they want updates completed - NOT go into their dealers and request XXXX update to be installed, that's the approach MG are taking.
BTW this was done seperate to a service as car is less than 6 months old, and since it was addressing issues raised - no charge or even a mention of it, though I do believe I've got lucky with a helpful proactive dealer.